Demonstrates how to visualize the data on the map.īasic RAPT Tools - Basemap Gallery, Toolbox and Add Data Includes background information on the National Risk Index (NRI) tool and NRI layers included in RAPT. Reviews how to access the hazard data layers as well as how to identify the sources of all data layers. Demonstrates how to visualize the data on the map as well as download the data using the attribute table. Reviews how to access the infrastructure data layers as well as how to identify the sources of all data layers. Shows how to use the pop-up boxes to get detailed information on the indicator.Īttribute Table - View, Filter, and Export Data ĭiscusses the attribute table which displays all the indicator and infrastructure information in a tabular form and allows for filtering of data and export of the data in an Excel spreadsheet. Highlights links to the RAPT supporting documents, describes the RAPT Story Map and shows basic navigation functions.Ĭommunity Resilience Indicator Layers ĭescribes the county, census tract and Tribal Territory community resilience indicators and how to toggle them on and off to visualize the data on the map. “‘Dead Lonely’ is an innovative and unforgettable journey-an interactive storytelling experience that represents the future of content marketing,” said Trautman.Background information on the development of RAPT, an interactive data visualization and analysis tool. You can delve deeper behind the scenes on the production of ‘Dead Lonely’ with an interactive making of film, “Behind The Scenes With Aardman,” in which the creative team discusses all aspects of the interactive storytelling and development process. “Our research shows that consumers are craving more personalization and self-discovery in their online content, and ‘Dead Lonely’ offers both.”Īardman Digital Group Creative Director Daniel Efergan described the decision to team up with Rapt Media: “We wanted to partner with Rapt Media on this creative endeavor because our two teams have similar beliefs and philosophies about interactive content and how it can change the way people engage with stories.” The film puts the control in the hands of the viewer, allowing them to feel rewarded with discovery,” said Erika Trautman, founder and CEO of Rapt Media. “There’s no question that ‘Dead Lonely’ provides viewers with a deeply gratifying experience.
Consumers are increasingly looking for interesting and unusual content and a recent survey undertaken by Rapt Media found that 66 percent of consumers said that uninteresting or irrelevant content is the main reason they don’t view content all the way through. Additionally, 61 percent stated that they still prefer to discover content on their own even when it’s customized.
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